There are a variety of definitions but the simplest is that it is a web-based seminar. Think of it as a live online informational or educational presentation where you ask questions, survey the audience using polls and hands raised, and share comments.
Why create and implement webinars?
A webinar is a great lead gen tool for outreach to your target demographics. You can use webinars as valuable communications tools to deliver key messages and concepts to an audience live on the web and afterward with a recording of the session. The benefit is sharing your knowledge, expertise, and insights with a large participant base without geographical constraints. Where virtual delivery boasts the beauty of flexibility, convenience, and comfort to present a webinar anywhere with little cost, without the face-to-face interaction of an audience, making the webinar as engaging and interactive as a live seminar in person is not easy!
Virtual online events or webinars are a growing tool that we are using to market and sell to a target market; train their employees or customers, and more. Even though the value of the webinars is recognized by many, it is the complex technical and logistical requirements that remain a mystery as well as how to build the interactivity to make each webinar success.
Think of your webinar program as a production. Select the right speaker as your talent to tell the story that fits your business and content. Use a checklist to make sure that you don’t miss any of the opportunities or strategies to make your webinar program and each webinar a success. Approach each webinar as a scripted presentation with engaging interactions and polling built into the plan.